Practical Ways Dive Centers Can Create New Customer contacts

The goal is simple: create more conversations with people who are not already walking through your door.

Start with:

• Vacation-Ready Scuba Night
• Try Scuba Date Night
• Family Try Scuba Day
• Corporate Try Scuba Night
• Certified But Rusty? campaign
• Snorkeling as the Gateway
• Travel Advisor partnership
• Destination Wedding Pool Party
• School and Youth Group programs
• Before You Book the Resort Dive mini clinic
• Local Things to Do campaign
• Bring-a-Friend Try Scuba event
• Gym and Fitness partnerships
• Swim School / YMCA partnerships
• Local business cross-promotions
• Scuba 101 for Travelers talk
• Apartment / HOA resident events
• Local micro-influencer Try Scuba
•  What’s Next? open house 

Pick one. Build it. Promote it. Follow up.

Do that every week and the shop is no longer just waiting for the phone to ring.

Your current customers are one of your best sources for new students, but most dive centers make the referral request too vague.

Do not just say:

“Tell your friends about us.”

Give them a specific reason to think of someone.

Try asking:

• “Who do you know going on a cruise, honeymoon, or warm water vacation this year?”
• “Who do you know who would try scuba if they had an easy first step?”
• “Who do you know with a teenager looking for something different to do this summer?”
• “Who do you know who is already certified but probably needs a refresher before their next trip?”

Then give them something easy to share:

a Try Scuba link, vacation-ready scuba post, referral card, flyer, or event date.